About Me
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Tony Armer is an accomplished professional in the film and entertainment industry, he is the Head of Physical Production for Talon Entertainment Finance. With a career spanning over two decades, Tony’s achievements are wide and varied.
As Dallas Film Commissioner from January 2023 to August 2024 he secured outside investment to develop a new soundstage expansion in his first three months on the job. Additionally, he developed new business and workforce development programs and comprehensive marketing and promotional strategies to attract high level production to Dallas.
From 2014 to 2023, Tony Armer held the position of Film Commissioner for St. Petersburg Clearwater, Florida, overseeing a period of unprecedented success for the film commission. Under his leadership, the region experienced record-breaking revenues and success. St. Petersburg Clearwater became a hub for independent filmmaking, with eighteen feature films shooting there in 2022. MovieMaker Magazine named the area as one of the “Top 25 Best Places to Live and Work as a MovieMaker” in 2021, 2022 and 2023. All accomplished without the presence of a state film incentive program.
Tony is also the Co-Founder of Film USA, a pioneering national non-profit organization that established the first National Association of United States Film Commissions in the country, further highlighting his commitment to the growth of the film industry on a national scale. Film USA is actively working to establish a federal film office and a unified national film incentive program, collaborating closely with leading industry organizations such as the Motion Picture Association (MPA) and others to strengthen and expand the U.S. film production landscape.
Tony is the Co-Founder of the internationally acclaimed Sunscreen Film Festival, which held its 20th annual event in April of 2025. He has led the festival from its inception in 2005 to become a globally recognized event. Sunscreen consistently ranks as one of the Top 100 reviewed festivals on Film Freeway out of over 14,000 worldwide. Notably, it was sponsored by the Academy of Motion Picture Arts and Sciences (the Oscars) in 2013-2014.
Tony Armer’s impact on the industry extends to film production, where he helped write, develop, and produce several films, theatrically released and distributed by Lionsgate in North America. He spearheaded and is an Executive Producer of the Amazon Prime Video series Life’s Rewards.
His screenplay Terminal Kill, earned recognition as a Top 5% awards finalist in Screencraft’s Action Screenplay competition. The Terminal Kill graphic novel based on the screenplay was published in October of 2024. Tony will be Directing Terminal Kill as a feature film.
Furthermore, Tony’s experience includes directing and producing award-winning documentaries such as Running with Demons and Portrait of a Superhero, which garnered international acclaim and numerous awards.
Tony’s extensive background in film education includes teaching as an adjunct professor at the Art Institute of Tampa and the University of Tampa. He has developed workforce development programs in Florida and Dallas.
He graduated Magna Cum Laude Bachelor of Arts in Business Management from Eckerd College in St. Petersburg, FL, and a Master of Fine Arts in Motion Pictures and Television from the Academy of Art University in San Francisco, CA.
Tony Armer has built deep and lasting relationships within the film industry, working closely with film distributors and sales agents at major markets such as Cannes, Sundance, Toronto, and AFM. His diverse skill set encompasses production, directing, writing, and creating film, TV, corporate, and digital media content.
Tony manages his various personal projects via his production company Special Event Videos Inc.
